
AI certification & literacy
AI literacy for managers
A three-session programme for managers and middle management, priced per cohort. Each session is a workshop on real cases and produces something usable before it ends. Three touchpoints rather than one day, because adoption is a habit and habits do not form in an afternoon.
Duration
3 sessions × 3 hours
Languages
English, French
Delivery
In-company, Live online
Exam
No exam
Accreditation
GSNA curriculum
Who it is for
Managers and middle management responsible for a team's output.
Prerequisites
None.
What you will be able to do
- 01Identify and rank the AI use cases with real return inside your own team.
- 02Use the everyday AI tools competently on managerial work.
- 03Lead adoption with your own people, including the resistance.
- 04Produce augmented deliverables from the first session.
- 05Steer AI performance with indicators you can report upwards.
What is covered
Session 1, fundamentals and a first deliverable
How large language models work and where they fail, structured prompting, and a concrete deliverable produced in the session.
Session 2, use cases and automation
Mapping use cases across the team, no-code workflows, and automating one real task identified by the participants.
Session 3, adoption and steering
The team adoption plan, building AI KPIs, and a final presentation and commitment to the group.
What you leave with
A team adoption plan, a set of AI KPIs, and at least one real task automated.
Your trainer
Ayoub Saboumazrag, Expert in AI Strategy & Governance, ISO/IEC 42001 Senior Lead Implementer, Executive MBA (Rotterdam School of Management, Erasmus University), AI Business Integration (MIT Sloan), Ethics of AI (LSE). 25+ years in technology, 10+ in AI integration. Delivers in English and French.
Price
€6,500–11,000 per cohort
All prices exclude VAT. Classroom sessions held in the Netherlands are subject to 21% Dutch VAT for all attendees, regardless of the attendee's country — EU rules tax admission to an educational event where the event takes place. Online and in-company delivery to businesses elsewhere in the EU is reverse-charged.
Other courses on this track
2 days
ISO/IEC 42001 Foundation
Two days on what ISO/IEC 42001 is and what an AI management system actually governs. The shortest route to a shared vocabulary across a group of people who currently mean different things when they say AI governance.
5 days
ISO/IEC 42001 Lead Implementer
Five days on building and running an AI management system to ISO/IEC 42001, the first certifiable international standard for AI governance. Taught by a Senior Lead Implementer who is doing this work in live engagements, not reading the standard aloud.
5 days
ISO/IEC 42001 Lead Auditor
Five days on auditing an AI management system, following ISO 19011 audit principles and ISO/IEC 17021-1. Auditing AI raises an evidence problem that does not arise in an ISMS audit, because a model's behaviour is not a document, and that problem is most of what this course is about.

Leave with your top three risks documented
Thirty minutes with a senior practitioner. No slideware, no sales engineer.